ATA's 40th Annual World Congress

Iíve attended journey change meetings aplenty over time, however ataís international congress has set the bar in terms of programme content and great speakers, writes des langkilde. The africa travel affiliation (ata) fortieth annual world congress held in nairobi, kenya from nine ñ 14 november, proved to be an eye fixed opener. The six day programme changed into certainly jam packed, kicking off with an non-compulsory pre-convention tour of nairobi countrywide park and a visit to the david sheldrick flora and fauna accept as true with in the course of the morning of day one. The afternoon consisted of a sequence of professional improvement breakout classes constructed around topical plenaries, panels, and sessions convened on the kenyatta worldwide conference centre from 1:00pm via to 4:50pm.

Delegates had the possibility to pick between five advertising or five product improvement subjects, which ran concurrently with each consultation lasting for 30 minutes. I kept leaping across to pay attention all 10 classes lest i pass over whatever ñ speak about facts overload! For example, did you recognize that kenyaís community tourism sector is constructed from 38% points of interest, 26% accommodation (homestays & network inns), and 32% sports (camel walks, spilanking, and so forth). I guess the ultimate four% is uncategorised, however these were the stats divulged by using the director of kenya community based tourism networks, ole taiko lemayian. In some other consultation titled ëmaximising media exposureí speaker juergen thomas steinmetz of eturbo news explained how earning media is extra comparatively cheap than shopping for a string of advertisements. His declaration is that content advertising outperforms traditional display advertising and marketing, and that vacation spot marketing bodies are wasting their budget spend by means of contracting public relations corporations to write press releases that by no means get published. Itís a long way extra within your means, he stated, to earn the publishers loyalty through splitting the budget spend between publishers and pr groups. I couldnít agree greater!